4 Useful Tools to Help You Close More High-Value Sales



Source: Pixabay

One of the great things about living in the age of technology and social media is that you have access to an enormous amount of data. After all, you can monitor and analyze every movement your clients and visitors make while on your website.

Similarly, you know how many people have clicked on your social media posts and ads, and you can tell if a campaign is going well or needs adjustments.

The only downside to this is the sheer volume of data that pours in every day. Luckily, you can use tools to process the data you need and turn it into useful reports and graphs that help drive productivity and increase sales to unprecedented levels.

Now, all that’s left is choosing the perfect tools for your business (yes, it’s another choice you have to make!). To get you started, here are some of the tools you’ll usually find in most offices regardless of business size and the number of employees.

#1: Email Automation Tools

Yes, email is still an incredibly useful marketing and sales tool even in the age of Instagram and TikTok influencers (who would’ve guessed?).

For even more good news, you can now use data collected from your website (user behavior and personal information) to run personalized campaigns that have a higher rate of success.

Plus, to handle everything without fail, businesses now have access to a multitude of email automation tools that help improve customer retention rates and reduce costs with email marketing campaigns.

Furthermore, you can use email automation for outreach campaigns, highly personalized campaigns, and more.

#2: Digital Sales Rooms

Don’t you feel a bit left in the dark when your sales reps send a complex offer to a prospect? First of all, emails don’t allow much room for design so you have to send the offer as a pdf if you want it to look good. Second, you don’t know if the prospect has read your offer, what they liked, and where they’ve clicked the most.

The good news is that you can now use digital sales rooms (DSR) to bring some light into this dark corner of the sales world. With DSR technology you can send your offer as a well-designed microsite and each prospect has a personalized URL that the sales reps can track and analyze.

This way, you have direct insight into your prospects’ behavior with regard to your offer and can use the data to prepare for upcoming meetings.

#3: CRM (Customer Relationship Management)

There are many benefits to having a properly implemented CRM solution, but among the most important ones are good data organization and increased customer satisfaction.

CRMs keep track of your contacts and their state in the sales process so you never miss a message or an occasion to connect with a lead or existing customer.

Plus, everything is managed in the background so you can focus on more complex tasks that require your full attention. It’s also a great way to free up your employees’ time and increase overall worker satisfaction.

#4: Customer Satisfaction Tools

Customer retention is a valuable skill in sales and it only has one key ingredient – customer satisfaction. If your current customers are happy, they’ll return for more and bring their friends (word-of-mouth).

These tools are designed to track your customers’ behavior each time they interact with your online products and build a satisfaction profile. This way, if something goes wrong, you will be able to tell and take preventive measures before disaster strikes.

Key Takeaways

Happy customers bring more sales, but for this, you need tools that help you understand how to keep them satisfied and loyal. This usually involves some email automation, a bit of CRM, and some digital sales rooms.

In short, businesses nowadays have lots of options when it comes to data processing – they just have to find the right ones for their unique needs.