If you are a business owner then chances are you already understand the importance of digital marketing. It is essential to grow your brand and to draw more consumers into your business. Without it, your business is likely going to fail and competitors will overtake you very quickly. Digital marketing is made up of a number of things.
One of its main components is social media. This is because of the importance of social media in people’s day-to-day lives. The average person spends anywhere between three to 10 hours a day on their smartphone alone. This just goes to show much time your consumers spend on social media. If you do not have a great social media presence, then chances are you are missing out on a lot of consumers. If you do put your business out there and set up social media pages, it is worth noting that no two social media platforms are the same. Each comes with a different set of users, tools, and algorithms. That being said, depending on your marketing needs for your business, one platform may be better suited to you than another. So here is how you use different social media platforms to market your business.
Facebook is the most used social media platform in the world. It was the first major social media platform and still has almost 2 billion daily users. So, that’s why you see that nearly every business, big or small, has a Facebook page. People of all ages have Facebook accounts. This means that no matter what your brand is, you should be posting on Facebook. The means of posting can be text, photos, or video. This means you can provide quick and short updates, or long and informative ones. No matter what business you have, however, you should try to avoid only posting text statuses. Having photos and videos on your page will make it more engaging. Facebook also offers easy communication tools to manage relationships between businesses and consumers. Building up followers and likes on your Facebook page is essential for growth. Even if you are a small business, the more followers the better. To give you an idea of how many followers a huge page has, the NFL has 17 million Facebook likes. It will receive thousands of daily interactions on its page. Although these aren’t numbers your business will likely achieve, you can still learn from their marketing ability.
Instagram is a more visual and interactive platform than Facebook. Their posts are purely made up of photos and videos. The algorithm for Instagram is a lot quicker than Facebook’s. This is due to the fact that stories are so popular on Instagram. These are posts that only last 24 hours. Instagram is a great platform for showing off products, tagging other pages, and getting consumers to interact.
Twitter’s popularity largely comes from the fact it promotes conversations. The app makes it fun and easy to reply to and engage with other people. Businesses that need to provide frequent information can really benefit from Twitter.