A released global survey reveals that close to 50% of financial services executives face ongoing challenges in managing credit risk and preventing fraud. The findings point to a growing urgency within the industry to modernize strategies in these areas, especially with the increasing role of AI in 2025 and beyond.
Commissioned by Provenir, a global leader in AI-powered decisioning solutions, the survey polled nearly 200 senior decision-makers across financial institutions worldwide. It explored how organizations are navigating risk decisioning and fraud mitigation, their top investment areas, and the expanding potential of AI across the customer lifecycle.
Key survey highlights include:
- AI and Investment Priorities: More than half of respondents indicated plans to invest in risk decisioning and AI/embedded intelligence solutions over the next year. Despite this, nearly 60% currently find it difficult to deploy and maintain effective risk models.
- AI’s Strategic Value: 55% of executives see AI as valuable for streamlining strategy decisions and improving performance with intelligent recommendations. Additionally, 53% highlighted AI’s ability to automatically refine models to boost accuracy and decision quality.
- Top Business Objectives: Real-time, event-driven decisioning (65%), eliminating friction throughout the customer lifecycle (44%), and increasing customer lifetime value (44%) emerged as the leading goals for customer and account management teams.
- Data Integration Remains a Challenge: Over half of the surveyed leaders cited difficulty integrating data sources into their decisioning processes. Operating multiple decisioning systems across the customer lifecycle is also causing friction—59% reported issues with data flow and unified insights, while 52% pointed to operational inefficiencies. Another 28% noted a negative impact on the consistency of customer experiences.
- Fraud Prevention Gaps: 37% of respondents said they struggle with orchestrating data effectively for application fraud prevention, particularly in incorporating new data sources. Meanwhile, 36% cited challenges in applying AI and machine learning for fraud detection. Almost one-third believe that dismantling data silos between fraud and credit risk teams is essential for a truly integrated fraud prevention strategy.
“Financial institutions are keenly aware of today’s increasingly complex threat landscape and must adopt new approaches for improved risk decisioning and fraud prevention across the customer lifecycle while providing frictionless and personalized customer experiences,” said Carol Hamilton, Chief Product Officer at Provenir. “With an AI decisioning platform more closely aligning credit and fraud risk teams, financial services executives can ensure holistic, end-to-end decisioning with a complete view of customers across the entire lifecycle.”
The survey was conducted between November and December 2024, gathering insights from financial professionals in North America, EMEA, Latin America, and Asia Pacific. Respondents held positions at the manager level or higher, including director, vice president, and executive roles.
About Provenir
Provenir helps banks, fintechs, and financial services providers unlock the secret to smarter risk decisioning.
Provenir’s AI Decisioning Platform brings together the power of decisioning, data, and decision intelligence to drive smarter decisions. This unique offering gives organizations the ability to power decisioning innovation across the full customer lifecycle, driving improvements in the customer experience, best-in-class fraud prevention, access to financial services, business agility, and more.
