When selling anything online, you have to get yourself in front of the right group of people at the right time. You wouldn’t advertise tents at a bachelorette party. The same goes for software. You have to put your product in front of those who need it and are ready to buy.
This is where marketplaces come in. A marketplace is simply a platform that connects buyers and sellers. Buyers look for a particular product or service, and the seller offers it through a subscription or list on AWS Marketplace. When it comes to selling software, the two most popular types of marketplaces are SaaS marketplaces and Cloud marketplaces.
What is a SaaS Marketplace?
A SaaS marketplace is a platform that allows businesses to buy and sell software-as-a-service (SaaS) products. It’s similar to an online store but focuses on products delivered on a subscription basis.
SaaS marketplaces are often used by small businesses that don’t have the time or resources to develop their software. They can browse the marketplace, find a product that meets their needs, and then subscribe to it monthly or annually.
There are many benefits of using a SaaS marketplace. For businesses, it’s a cost-effective way to access the latest software without developing it themselves. And for developers, it’s a great way to get their products in front of a large audience of potential customers.
What is a Cloud Marketplace?
A cloud marketplace allows businesses to buy and sell products and services that are delivered on a pay-as-you-go basis. This could include anything from storage and computing power to software and data analytics tools.
So, what’s the difference?
The main difference between a SaaS marketplace and a cloud marketplace is the type of products sold. Subscription products offered by SaaS may include anything from office productivity tools to customer relationship management (CRM) software. On the other hand, cloud marketplaces typically deal with infrastructure products such as storage, computing power, and data analytics tools.
Another difference is that SaaS marketplaces usually have a smaller selection of vendors than cloud marketplaces. SaaS usually focuses on a specific product type, while the latter offers a broader range of products and services.
Who Uses SaaS Marketplaces?
SaaS marketplaces are also typically geared towards businesses of all sizes. On the other hand, large enterprises often use cloud marketplaces with the resources to build their private clouds.
Who Uses Regular Cloud Marketplaces?
The cloud marketplace space is still evolving, and there are a few different types of marketplaces out there. Some are geared towards businesses, while others are geared towards developers.
Businesses that use cloud marketplaces typically have the resources to build their private clouds but want to save time and money by using someone else’s infrastructure. Developers use cloud marketplaces to find tools and services that they can use to build applications.
The most popular cloud marketplace is Amazon Web Services (AWS). AWS is used by businesses of all sizes, from small startups to large enterprises. Developers build, deploy, and list on AWS Marketplace to reach their target customers.
So, which one is right for you?
The answer depends on a few factors. A SaaS marketplace is probably a good fit if you’re a small business owner looking for an affordable way to access the latest software.
But a cloud marketplace might be a better option if you’re a large enterprise with the resources to build a private cloud.
You’ll likely use both marketplaces to find the tools and services you need if you’re a developer. Finding one that meets your needs is essential regardless of the marketplace you use.
When it comes to choosing between a SaaS marketplace and a cloud marketplace, it really depends on your needs. By researching the pros and cons of each marketplace, you will be able to select the best option for your company.