While some technological trends tend to come and go, there are some that seem to stand the test of time.
Take live streaming, for example, which is becoming increasingly popular every single year and continuing to change the way in which we consume content. Mobile video consumption is a particularly hot topic at present, with YouTube reporting that this rises by 100% during every 12 month period on average.
In this post, we’ll explore this market further while appraising three of the most seminal trends that will shape its future.
The Use of VPN Connections to Access Content
If you’ve ever traveled outside of Europe or the U.S., you may have found it difficult to access your favorite programs through streaming services such as Netflix. This is because nations such as Hong Kong, Saudi Arabia and Indonesia offer relatively restricted Netflix catalogs, which in some instances contain only 10% of the programs available in Europe or North America.
This can be a frustrating experience, but travelers are overcoming this through the use of express VPNs. These entities can be used across a number of apps and enable you to disguise your computer’s IP address, helping you to access a full catalog of options and programs wherever you are in the world.
The key lies in identifying the best VPN to suit your needs, as there are different products available to suit variable apps and operating systems. This Express VPN review highlights a particularly popular product, and one that can be applied across a number of different channels.
The Rise of Satellite Streaming
Historically, satellite and cable television programs have been accessed through dishes, which were mounted on the side of your property.
This has always seemed like an outdated notion, however, and leading providers such as Sky have recently begun to change the way in which they broadcast content.
More specifically, subscribers can now access live shows and sporting events through Sky’s streaming service, so long as they have a compatible device and reliable Internet connection. This has not only created a more convenient viewing experience for subscribers, but it has also allowed the brand to offer and tailored and more flexible viewing packages to customers.
This trend is likely to continue, particularly with streaming services like Netflix and Amazon becoming increasingly dominant in the industry.
Live Streaming Extends Beyond YouTube
We’ve already mentioned YouTube briefly in this post, and this platform is considered to be the market leader in the streaming industry.
While this remains the leading service provider in the marketplace, however, it’s interesting to note that social media channels such as Facebook are quickly gaining ground. In fact, Facebook has done an exceptional job of leveraging its huge user base to create its own competitive streaming platform, and one that can be accessed along with a host of other features.
During the first half of 2018 alone, 129 million users streamed video through Facebook, with this number likely to more than double before the year is out.
This is triggering a significant shift in the dynamics of the market, while offering choice and flexibility to customers in the process.