The Most Effective Ways That Your Business Can Retain Existing Customers


There is a rule in business known as the 80/20 rule that a lot of organizations swear by and implement into their marketing strategies frequently. The 80/20 rule essentially states that about 80% of your businesses income will come from the same 20% of customers. This rule highlights the massive importance of client retention when it comes to running your business. A lot of people focus on acquisition, but there is a lot more to consider than just that alone, as you need to ensure you keep the people that use your business as well as get new people to visit. So, what are some of the most effective ways that your business can retain existing customers? This article will discuss some of these tried and tested methods.

Use a Loyalty Scheme

If you have customers who visit your site frequently and purchase from you a lot, you are going to want to make sure that they continue to visit your site. This is a common practice seen a lot in online gaming sites. For instance, on real money online casino Australia websites, they will often times reward players with free spins on the slots if they are frequent members of their specific casino. In an industry that is filled with competition, it is important offers like these are made, which will allow a customer to feel like an individual as opposed to a cog in the economic machine.

Have Better Customer Support

When your company has a good customer support system in place, it means that customers will feel supported throughout their transactions with you. This is going to be helpful both before and after a sale as you will be able to communicate very effectively with whichever customer you are dealing with. If a customer is thinking about making another purchase but has some queries, then a customer support system can be the thing that tips their decision-making. Also, when you have good customer support that can listen to a client’s feedback, if you act on that feedback, then you show clients how they are a valued members of your business, and again they will be more inclined to work with you repeatedly as a result.

Try Email Marketing

Email marketing is a good way to make sure customers remember about your business and, as such, will come back to you when they want something from your industry once again. Emails are great for providing businesses with the foundation on which to build elongated relationships with customers on. The messages you send cannot merely be a hello, though. They need to add some sort of value to the customer, hence persuading them to work with you once more.


One of the best lessons in business you can learn is that client retention is just as important as client acquisition. You need to ensure that not only are you getting people to engage with you and your business, but your actions need to ensure they will come back as well.