Why Brands Should Use Twitter


In the past few years, social media platform Twitter has been gaining popularity. Twitter is a great tool for brands because it is a great way to interact with customers and keep them updated on products, promotions and events. It is also an amazing place that customers can use to gain information about your brand or business such as where you are located or what services you provide. Recently Twitter introduced features that make it easier to manage your account like being able to schedule tweets ahead of time so that they can be distributed when you want them to be distributed. This makes it a lot easier for companies who have an active presence on Twitter but do not have the time to post during working hours. If you are a brand and are thinking about using Twitter, here are a few things that you should know and why it is a great place.

Influencers and services

There are many influencers and influential users on Twitter and using them can help your brand out a lot with marketing because influencers and influential people have a large following so a collaboration will mean more brand awareness for you and reach a wider audience. Their followers are also loyal so if they recommend your product or service, their followers are likely to try it out. You also could potentially gain more followers which is a great bonus. A great idea is to engage with influential people to get retweeted. You can also use services such as Twesocial, which is a social media growth service that allows you to buy Twitter followers. When you sign up on the platform you get assigned a growth manager who is a real person that will grow your account personally and organically.

A large number of users

There are a very large number of users on Twitter. Currently there are 330 million active users on the popular app and this wide audience means more people that you can reach. People on Twitter engage with posts and when you have a large audience, your posts get shared more often. A larger audience also means more brand awareness which could possibly mean more followers and more customers for you.

Great for customer service

Twitter is a great place for customer service because it is an open space so you can engage with your customers directly. You can answer questions, ask questions and promote an overall healthy relationship with your customer. Another benefit of it being so open is that you can observe for yourself what your customers are saying about your brand or business. Brands provide customer service on Twitter, there are even chatbots available.

Perfect for engagement

Twitter is the perfect platform for engagement because there is a diverse audience and it offers real time engagement and allows information to be shared instantly. Twitter also provides users with thought provoking conversations. The following things are what fuels engagement on Twitter:

  • Photos
  • Hashtags
  • Links
  • Videos
  • Numerals (tweets that contain a sports score or an official statistic)

You can engage on Twitter through the following ways:

  • Tweet consistently
  • Ask and answer questions
  • Use under 140 characters
  • Retweet
  • Like
  • Reply to tweets

Twitter chats are also a great way to boost engagement and to get new followers. Twitter chats are conversations that happen on Twitter at a certain date and time about a certain topic. Each Twitter chat has a hashtag which allows anyone to follow and participate. Twitter chats increase brand exposure, humanize your brand, get instant feedback, create a loyal community, gain new followers, is a great way to listen, and adds value.

At the end of the day, if your brand is not using Twitter to reach its audience and market then you need to do some re-evaluating. Social media, more specifically Twitter should be a part of your marketing strategy and even though it might seem daunting, remember these 4 points: Use influencers and services to help market your brand, take advantage of Twitter’s large number of users, use Twitter for customer service, and use Twitter for engagement. Once you understand these simple points, your strategy becomes easier and you will start to see your online profile move.