4 Tips For Social Media Marketing


You might be using social media for business purposes or perhaps you are using it for your own personal use, either way, everyone wants to grow their audience and increase awareness about their brand on the internet. Social media marketing has become an essential tool for businesses these days because not only is it inexpensive compared to traditional marketing, but it is easier to use and you can reach a wider audience. This is made even easier when using growth services, like Growthoid for Instagram for example, that allows users to get Instagram followers using organic methods, and more. Social media also allows brands to reach their audience effectively and establish a bond with their customers. It cannot be denied that social media has become an important part of a business’s success and if you are new to social media and don’t really know how to navigate the space, you might not know how to market online, so here are 4 tips to help you out.

Identify your target audience

Every social media strategy starts with the target audience and this is why this is the first point we are going to cover. Your target audience is the group of people that you are going to target with your content. It could be a certain age demographic or even a gender demographic. If you want to appeal to an older audience you might want to use Facebook whereas if you want to appeal to a younger audience then Instagram, Twitter and TikTok are the platforms that you want to target because they are run by millennials.  You should always consider age and gender demographics when looking to identify your target audience. A few demographics to keep in mind include:

  • Facebook: 72.8% of users are within the 18-44 years old range
  • Instagram: 33% of the global Instagram audience were aged between 25-34 years old.
  • TikTok: 62% of TikTok users are between 10-29 years old.

Use influencers

An influencer is a prominent person on social media who has a large and loyal following and they specialize in a certain niche. They usually do paid collaborations and partnerships with brands and businesses in exchange for money or products and services. As previously mentioned, they have a large following so if you collaborate with an influencer your product or service will be exposed to their followers which will result in potentially more followers for you and if you are a brand, a collaboration will mean brand exposure for you. This benefits you in many ways. It expands your reach, boosts engagement and is great for promotions. Not to mention the possible followers that you can gain.

Create a schedule

A good idea is to have a posting calendar which is a calendar that has all your future posts planned and organized ready for posting. This is helpful because it saves you a lot of time and it helps you have content consistently. A calendar is especially good if you have multiple social media platforms because it can be quite difficult to keep up and stay consistent on them all. Posting calendars keep you organized, promotes consistency and they save you time and effort. They also sets clear objectives which will overall benefit you with your social media marketing campaign because objectives are important.

Switch up the content

The last point we are going to discuss is the content which is essentially the backbone of social media. You need to produce high quality content if you want to do well. It is also important that the content you want to share is fitting for that particular social media platform. For example Videos do better on Instagram than every other content so you want to make sure you post videos on that platform whereas on Facebook, people generally like to read posts so your texts will be appreciated more. Personalized content is also very important because with personalized content you are tailoring different types of content to your individual customers based on their own personal data that is available to you. This is important because you cannot give your customer what they want if you do not know them. It also gives you insight into the preferences of your customers so that you can offer a tailored experience.