The Essential Tech Tools All Marketing Students Need For Their Future Career


When you are just getting started in the world of marketing and digital marketing, it is easy to feel overwhelmed and unsure. Along with learning a load of random acronyms and more tech than you had ever imagined, you will also likely feel as if you suddenly need to be an expert in about five different, totally distinct areas of work.

Digital marketing is incredibly broad and, if you end up working in a small company or as a full-service freelance consultant, you will want to learn how to build and launch a successful social media campaign, boost SEO both organically and through paid ads, create compelling content for socials and email newsletters, and more!

There is truly a huge amount of information to learn when it comes to digital marketing, but the good news is that there is a lot of help along the way. There are dozens of different tools and applications available for digital marketers to help give them and their work a boost.

We all know the satisfaction of discovering an amazing new tech tool and wondering how we ever got on without it. Below are some of the essential tools available for all marketing and digital marketing students.

Planning and organizing

If you have a lot on your plate as a student, you are likely going to have even more on your plate once you start working in marketing. As every good worker knows, an ounce of prevention is worth a pound of cure and staying organized is a great way to stay on top of your workload and maintain a healthy balance.

There are several different tools which can be used to help you plan your days, weeks, months, and quarters to ensure that you do not miss any important deadlines and stay on target. One helpful program is called Trello, which is essentially a digital whiteboard which helps the user to break down large tasks into smaller, more manageable tasks and task groups.

Jira is another great organizational tool, as is Asana. Asana is used by some of the largest companies in the US and is an easy-to-use platform which has been designed to be used across industries. Asana is typically used to help teams collaborate on projects and facilitate communication.

Leveling up through education

Some of the best tools available during your study will, perhaps unsurprisingly, be educational. There is a reason why people take the time to go back to school – you simply cannot learn everything from online tutorial and videos.

Those who decide to pursue an online master’s in marketing should take advantage of every opportunity to learn more and grow their skills. The world of marketing is constantly changing, growing, and innovating and, as a result, no program can teach everything there is to know about marketing – especially digital marketing.

That being said, master’s degrees in marketing help students to hone their critical thinking skills and develop a deeper awareness of marketing successfully for every industry. These tools can lead to experiences that can then be applied to the changing world outside of the classroom walls.

Social media marketing tools

Social media marketing is obviously a foundational aspect of every marketing plan and it looks like social media platforms are only going to continue growing in popularity for the foreseeable future. Whether you are an influencer or a social media recluse, there is always more to learn as this industry changes and adapts extremely quickly.

One of the most useful tools to get accustomed to when starting out in social media marketing is a content planner. Platforms such as HubSpot and Hootsuite offer excellent platforms which help users to schedule content and monitor engagement of multiple different social media platforms.

Marketers who want a more hands-on approach may also appreciate tools such as Spout Social and Loomly, which include content scheduling options in addition to calendars, workflows, and information about the topics that are currently trending.

Content marketing

The subject of content marketing is obviously a complex and large one – but this is why it is so important to have a set of content marketing tools you are comfortable using. Many of these tools assist marketers with getting their content out in front of as many people as possible.

Contently is one tool which has become increasing popular in recent years. It assists users with nearly every aspect of content marketing including creation tools, feedback, and authorization capabilities. If you are working with a small team and need additional, specialized help, Contently also has an in-house team of freelancers for you to choose from – it is a seriously premium service and extremely helpful.

Markets may also find Outbrain to be helpful – it is another content marketing tool which helps users to push their content all around the world. Curata is yet another tool which helps users to create their own content and also discover content they are interested in.

Email marketing

Truly one of the juggernauts of marketing, email marketing remains a popular and effective way to connect with audiences around the world. If you are getting into marketing and you do not yet have experience with email marketing, now is a great time to get started and learn about how you can boost a company’s profile and customer base all with the power of email newsletters.

While newsletters are powerful and effective tools, they can also be time-consuming to regularly build and send out. That is where several helpful tools step in to assist.

Mailchimp is one of the most popular email marketing platforms available, and for good reason. This full-service platform allows users to create email campaigns, easily draft newsletters, send out emails to select groups, and track the metrics of individual newsletters.

Marketers may also find the email newsletter tools available from HubSpot, SendGrid, Iemlist, and Moosend helpful as well. There truly are a wealth of different resources available.