Have you just started your Instagram marketing journey but feel a little lost? Do you need some guidance when it comes to marketing on Instagram for the best results?
There are so many ways to leverage Instagram for marketing. Instagram is by far the most popular social media platform today with over a billion active monthly users and big brands such as Coca-Cola, and Nike finding a home there.
Instagram not only allows for brands to reach a global audience, but it also makes marketing far more convenient than ever before. If you want to know more about Instagram marketing and need a few tips, continue reading on.
Time Your Posts
First of all, you need to take into consideration the timing of your post because you want to be posting at a time in the day when your target audience will be the most active on the platform and will be more likely to engage with your content. You can use a free scheduler for Instagram posts which will help you get your content out to your followers on time.
Typically, the best times to post are in the morning and the evening when people are not busy and have time to be on their phones scrolling through social media.
When it comes to marketing on Instagram there are so many different tools that one can make use of to get the most out of it and to reach as many people as possible. However, one tool that many people seemed to forget about is hashtags.
Hashtags are by far one of the most underrated and underused tools that Instagram has to offer, and this is a big mistake. When it comes to marketing on Instagram, a hashtag tool can be used in multiple different ways, especially when it comes to trying to grow, you’re following, and reaching a larger audience.
Hashtags can also be used to launch campaigns and keep track of them, as well as to keep track of what your audience is saying about your business and how they are interacting with it. Using hashtags that are relevant to your content but that are also popular it’s a great way to get your name out there and create more brand awareness.
Engagement is one of the biggest playing factors when it comes to social media, and it is what keeps this universe afloat. Engagement is everything from liking, to sharing, to following, commenting, all the way to direct messaging. All of these things individually are what keep social media platforms alive.
As a business on Instagram, especially one that is trying to grow and market, engagement is a key factor and something that you should place a heavy emphasis on. Find engaging with your audience you show that you are more approachable and more personable rather than just a faceless company.
Not to mention Instagram rewards you when it comes to engagement, and by engaging more you will receive more engagement, and when it’s receiving more engagement, your content, therefore, becomes more noticeable to even more people.
Strong Profile Goes a Long Way
When you start your Instagram account for your business you may think that it is easy enough to go back and change things up as you go along but starting with a strong profile can be very important especially when it comes to marketing and growing your account.
A strong profile starts with a strong username. your username should be relative to your business but something that is also simple and easy to remember. From there you should choose a profile picture that suits the theme and tone of your account as well as fill out your bio including your business location and a link to your website.
One of the most popular features that Instagram has to offer is the stories feature. This can be found at the top of your page as soon as you open Instagram. Stories are posts that you can share with your audience that will only be shown for 24 hours and then after that, they will disappear.
One of the biggest reasons why stories became such a big success is because of the fear of missing out. This has driven people to want to spend time looking at stories before they do anything else so that they do not miss out on any important content.
By using stories, you are more likely to get more engagement on your content as well as more views on your content because of this.