Social media has become a big part of our lives. We use it to keep up with the world, connect with friends and family, share information on niche topics we’re passionate about, or just to kill time scrolling through feeds. There are many different social media platforms out there and they all provide unique features that can be used for marketing purposes. Businesses use social media platforms for brand awareness, connecting with customers, boosting their SEO, driving revenues, etc.
Nowadays there are so many platforms available that you can choose from and they are all good for different things. When you are trying to choose one for your business or a combination of some of them, it can become difficult for you. One of the best ways to make up your decision is to get familiar with the most popular platforms and the benefits that they offer. This blog post will help you decide which platform is right for you based on your needs and goals.
TikTok
TikTok is a social media platform for creating and sharing short videos. Each TikTok is a 3 to a 60-second long video. It targets young mobile phone users and it is the second most downloaded app in the world. What makes this app attractive is that it offers a lot of options for customizing the videos, including emojis, filters, video distorting effects, and many more. TikTok for business is where brands unleash their creative side, no matter if they are big or small businesses. This is a place where you can be easily discovered if you find the best way to promote yourself. There are also many growth services that brands can use to get more TikTok followers, such as TokUpgrade, which makes TikTok a great platform for reach and growth. It is a great way to show another side of your brand by building a niche community and your target audience is a younger generation of buyers. If you learn how to experiment with video and use the right strategy, you can definitely grow your business by using TikTok.
Instagram is such a popular social media platform, that its number has grown to over 1 billion users, and is becoming one of the top platforms for business. Although it started out as a platform for sharing photos, now we can share and watch videos and other features known as ‘’stories’’. This is a good place for the brands because they have the chance to literally show their products, services and share their values and voice. Businesses and individuals share photos and short videos with a small amount of text and this is a perfect combination for getting noticed and becoming popular. You just need to have innovative graphic design, be creative, use the right hashtags, and add some interesting and popular content that will grow your brand awareness over time. Additionally, Instagram integrates with other platforms like Facebook and Twitter, so the same content can be used across multiple platforms.
YouTube
YouTube is an exceptional video-based platform. It is a place where people can share information via video. What makes it a powerful tool for businesses is the fact that it now boasts 2 million monthly users and has become a place where people can learn a lot of new things, besides visiting it for entertainment. The main benefit you can have as a business is that you can create a YouTube channel and connect with your audience in a totally different way than the rest of the social media platforms. You have a chance to create video tutorials for your products or services, visually show descriptions of your products, or even give personal press releases for your viewers. Since it’s the second-largest search engine in the world after Google, once you make a video, it will start to show up on Google and YouTube search results so you can promote it on your other social accounts.
Twitter is a very interesting platform. It is a place where everything happens so fast and that is why it has millions of engaged users every month. Its users benefit from getting new information and a lot of interesting and popular content from all over the Internet. One important thing you should know is that Twitter limits the users to post their messages to 280 characters or less, so the content you share must be concise and informative, as well as interesting. When all of this is done correctly, you can easily be retweeted and shared all across the platform. When it comes to using Twitter for business, you can definitely expand brand awareness and stand out from your competition because it allows you to engage easily with your audience by sharing valuable content.
