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Beaujolais can arrive at the table in two rather different moods. One bottle offers exuberant fruit and very little tannic resistance; another nee

Two wines can share Sauvignon Blanc and Sémillon, then take remarkably different journeys. One becomes a fresh dry white, perhaps with oak and le

“Right Bank means Merlot on clay” is a useful first reminder and a poor final answer. Saint-Émilion includes limestone plateau, slopes, grave

Pick up a handful of Médoc gravel and you have a useful clue, not a complete explanation. Those stones tell part of a story about drainage, warmt

A regional name is a useful address. It isn't an explanation. Knowing that a wine comes from a famous place tells you less than understanding how

“Using a distributor costs money” is true, but it doesn't yet explain much. A useful business answer identifies the services bought, the work

A winery wants to launch a fresh white wine. It commissions a striking label, buys advertising and announces that the wine is “for everyone”.

Selling a bottle directly can put more of its selling price into the winery's hands. It also puts more work there. Someone must attract the custom

A restaurant doesn't buy a wine simply because it tastes good. The bottle also has to fit the food, guests, price structure, service and storage.

A bottle bought with the weekly groceries solves a different problem from a bottle chosen after a long conversation with a merchant. Neither trans